We’re not asking Apple to make iMessage available on Android. He also called this a “documented strategy” where Apple is using “peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing,” adding that there are standards to fix this. Texting should bring us together, and the solution exists. He said that “iMessage should not benefit from bullying. Hiroshi Lockheimer, who is also quoted in the WSJ article, put out a thread, calling out Apple over the locked-in strategy. Further, iMessages are end-to-end encrypted between users, a security feature that is obviously not extended to the non-iMessages on a device. And while Memoji can be shared via other apps such as WhatsApp, most of the iMessage features are off-limits to non-Apple users. All of these are exclusive to iPhone users and iMessage. Apple has added features such as Memoji, Animoji, Games, the ability to reply to messages, react with emojis, etc. He also stressed that the idea was not to keep users locked into an Apple device when it was first conceived.īut iMessage has evolved into more than just ‘blue’ vs ‘green’ bubbles over the years. It also quotes Justin Santamaria, a former Apple engineer who explained that the blue bubble was simply to differentiate between iMessage vs other kinds of messages when it first rolled out. Apple’s chief software executive Craig Federighi wrote in an email in 2013 that allowing iMessage on Android would “simply serve to remove obstacle to iPhone families giving their kids Android phones,” and that it would hurt Apple in the end. These were revealed in the Apple vs Epic Games lawsuit. The report also quotes letters from Apple executives about why opening up iMessage to Android users would be a bad idea. Read more | Apple iMessage: How to send Handwritten notes, Stickers, and more

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